Dale Kerrigan will promote Brand Australia because he once dug a hole. The popular character from the Australian movie The Castle was chosen by Prime Minister Scott Morrison to serve as international ambassador for a country obsessed with digging holes and taking stuff out of them.
In a classic scene from the movie, Dale’s father Darryl tells the family of his son’s achievement over dinner, boasting,
“Dale dug a hole.”
Throughout the movie, the likable but unremarkable character, portrayed by actor Stephen Curry, does little else to distinguish himself. While his older brother Steve is known as ‘an idea’s man’, and character Lawrence Hammill employs his law degree and intellect to save the family home, Dale digs a hole.
While Steve makes a motorcycle helmet with a built-in brake light, and a brush with a hose in it, mother Sal makes rissoles and Darryl puts reality TV renovators to shame – Dale digs a hole.
Morrison’s enlistment of Kerrigan is being hailed as a PR masterstroke which further entrenches the PMs title of Scotty from Marketing.
“Dale is the perfect person to represent Brand Australia,” announced Scotty.
“His greatest claim to fame is that he dug a hole, and modern-day Australia’s greatest claim to fame is that we dig holes. In fact,” continued Scotty beneath his trademark smirk, “we dig lots of holes and take stuff out of them.”
The holes Scotty referred to are mines, and the stuff taken out of them include natural resources such as coal and other minerals, upon which Australia’s economy is heavily reliant.
“We love digging holes,” Scotty explained, “so much so that we as a nation export almost nothing that requires a university degree to make, and we have one of the least complex economies in the world.”
“Our economy depends enormously on mining, agriculture and tourism and not on technology or innovation like other nations. Internationally we’re seen as environmental pariahs because we keep digging up and burning resources like coal.”
“We need to celebrate our love of digging holes, and that’s what Dale Kerrigan brings to Brand Australia.”
Scotty also explained that Dale epitomises modern-day Australians.
“You might also notice that Dale’s not the brightest spark, and his literacy skills are not the best. Australia is also falling behind in literacy and numeracy rankings worldwide, and my government’s funding cuts to education should ensure we fall even further behind international standards in the future.”
Scotty was asked what happens when we dumb down as a nation and lack the ability to diversify and strengthen our economy. He replied;
“We dig more holes.”