Health authorities are urging Australians to protect themselves from the sun during the summer holidays with a renewed campaign called Slip, Slop, Slap, Slide, Seek and Hide.
The new slogan extends the original “Slip, Slop, Slap” message, which was launched in response to Australia having some of the highest rate of skin cancer cases in the world.
The long-running slogan encourages everyone to slip on some clothing, slop on some suncream and slap on a hat while in the sun. The new slogan advises people to also slide on some sunglasses and seek shade.
It is the “Hide” message which confused some Australians, and which prompted clarification from health authorities.
“Australians are urged to hide because the sun is becoming stronger every year. It is vital to hide from the sun in order to avoid skin cancer, which is still a major cause of death in the country,” explained authorities.
Australians are also encouraged to hide from shame, as the country has the biggest per capita carbon footprint of any nation on earth.
The country’s continued use and support of fossil fuels, especially coal, is contributing to the climate crisis and global warming and has made the once-popular country an international embarrassment.
Such is Australia’s international standing that the current prime minister, Scott Morrison, was recently labelled “Fossil of the Day” at an international climate conference due to his support of the coal industry. Morrison is also famous for taking a lump of coal into federal parliament during question time and telling Australians not to be afraid.
Aussies are also encouraged to hide from the fact that Australia re-elected a party which is clearly controlled by the coal lobby and is determined to open new coal mines despite compelling and irrefutable scientific evidence that coal mining and burning of fossil fuels contributes massively to the climate crisis.
Ironically, the outdoor lifestyle for which Australia is famous is now under threat as the sun becomes a danger rather than a blessing.
At the time of writing, residents of Sydney are having to hide from the smoke haze from bushfires which have burned out of control throughout the state and are said to have been exacerbated by the climate crisis.
Australians are thus encouraged to hide until the current reality of the country is changed.
Image: Jeremy Bishop